Paid media, run on numbers

Advertising run on evidence.
Every campaign in clear view.

Cifra runs paid advertising across the major channels — Meta, Google, TikTok, LinkedIn and beyond — with the reporting discipline of a large agency. Every recommendation is backed by numbers you can see.

5 days
Health-check turnaround
Weekly
Performance reports
All channels
Meta · Google · TikTok · LinkedIn & more
Direct
Media billed by the platforms, never marked up
Services

Start with a health check.
Stay for the reporting.

Most engagements start with a one-time audit of your existing ad account — you get value on day one, and we both find out if we work well together.

Ad Account Health Check

  • Account hygiene and settings audit — tracking, structure, wasted spend
  • Performance vs. published industry benchmarks
  • Three prioritised quick wins you can action immediately
one-time · delivered in 5 working days
Limited to 4 per month. 50% credited toward your first month if you engage Cifra within 30 days.

Managed Advertising

  • Strategy, setup, optimisation and creative direction across your ad channels
  • Weekly performance report — every week, not just month-end
  • Monthly deep-dive review deck
monthly retainer

One-off projects

Market & competitor intelligence reports, and ad-hoc advisory.

scoped per project
How engagements work

Three things that don't change.

Your accounts stay yours

Cifra works through partner access on your own ad accounts, and hands back clean. No hostage-taking, ever.

Your money goes to media

Ad spend is paid by you directly to the platforms. Cifra charges a management fee — never a markup on your budget.

Numbers you can check

Weekly reports with the same data the platforms show you. If a recommendation can't be backed by a number, it doesn't ship.

About
Kalina Wu, founder of Cifra

One consultant. Agency discipline.

Cifra is run by Kalina Wu — a paid media strategist with 9+ years building and running digital campaigns across Meta, Google, TikTok, LinkedIn, Spotify and beyond. Based in Taiwan and Singapore, with campaigns run across more than ten markets in Asia and beyond, Kalina works across borders: the same channels behave differently by audience, language and platform mix, and Cifra plans for that. Cifra means "figure" in Spanish — the practice is built around seeing the full picture: audience strategy, channel mix, day-to-day optimisation, and the reporting that makes your next decision a smarter one. Small by choice, so your account is never the one a junior learns on.

9+ years
Paid media experience
Taiwan & Singapore
Home markets, first-hand
10+ markets
Campaigns run, Asia & beyond
100+
Brands managed

Start with a health check.

Tell me about your account and goals — you'll hear back within one working day, with rates and next steps.

Email hello@cifra.sg